The Discerning Dog
Ann had done a lot of work on her existing website but wanted an updated look and feel.
Branding and Layout
I wanted to stick with the same type of aesthetic and branding that Ann had already had in place. I kept the same colors as well as the same font styles.
I tailored a lot of the design around the logo, which gave off the feeling of trust and professionalism while keeping personality and uniqueness.
Home
For the home page I kept the content the same and updated the layout to better showcase the content Ann had included while also establishing a connection between the user and the dogs on the site.
Programs
I decided to keep the icons that denoted a separation of the programs and made them more enticing to the eye by adding images.
About
The main goal for this page was to delve deeper into the goals and training styles that are used at The Discerning Dog and to give more of a spotlight to Ann, the head trainer.
Because it was a page that was focused on both Ann and her dogs, the use of media and photos to showcase their accomplishments was important for me to include.